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Digital Hub Initiative Startups @ CEBIT

Rund um die CEBIT finden in diesem Jahr eine Vielzahl an Netzwerk- und Infoveranstaltung statt. Wir als MediaTech Hub werden auch da sein. Ihr wollt Eure Unternehmen und Startups pitchen?



The MediaTech Hub Potsdam is a knowledge pool for players in the media technology, film, virtual and mixed reality, digital engineering, data visualisation, edutainment, gamification, science and interface branches – an open community for and by those who get involved in the network.

Potsdam is the ideal location for this. The film and media industry has been present here for over 100 years, and famous directors such as Steven Spielberg, Werner Herzog and Quentin Tarantino have shot and produced their blockbusters and series here. Alongside market leaders and innovators such as Studio Babelsberg, UFA and the film school, technology companies and research facilities have also moved to the area. The Hasso Plattner Institute, a centre of excellence for IT systems engineering, sits alongside SAP, Oracle, Microsoft, the Volkswagen Design Center and the Fraunhofer Institute for Telecommunications.

The MediaTech Hub Potsdam acts as a point of contact, introducing companies, investors, founders and startups to one another and putting them in contact with science and research institutions. The MediaTech Hub is also a platform for participants’ new developments, products and projects, and for knowledge sharing on these topics – whether it’s future media storytelling technologies or new methods and approaches in the area of digital engineering.

Digital Hub Initiative

The MediaTech Hub Potsdam was named one of 12 digital hubs in Germany by the Federal Ministry for Economic Affairs and Energy in June 2017. The initiative aims to consolidate Germany’s position as a digital centre and an innovator. The hub concept is based on the idea that close cooperation between companies and founders can encourage innovation in the digital age. There are further hubs in Berlin (IoT & fintech), Dortmund (logistics), Dresden/Leipzig (smart systems & smart infrastructure), Frankfurt/Darmstadt (fintech & cybersecurity), Hamburg (logistics), Karlsruhe (artificial intelligence), Cologne (insurtech), Ludwigshafen/Mannheim (digital chemistry & digital health), Munich (mobility & insurtech), Nuremberg/Erlangen (digital health) and Stuttgart (future industries).


The organisation of MediaTech Hub Potsdam

The Hub is headed by a consortium made up of the following Potsdam-based institutions and societies: media:net berlinbrandenburg e.V., Virtual Reality Berlin Brandenburg e.V., State Capital Potsdam, the Ministry of Economic Affairs and Energy Brandenburg, and Cluster ICT, media and creative industries, part of Brandenburg Invest GmbH.

MediaTech Hub’s content and projects come from its participants. media:net berlinbrandenburg e.V. will run the Hub ad interim until 30 April 2018.

The interface between storytelling and technical innovation

The MediaTech Hub Potsdam rests on two central pillars of the 21st century digital industry: media and IT. Throughout its 100-year status as a film and media centre, Potsdam has been and remains at the forefront of the interface between storytelling and technical innovation.

This combination offers huge potential, providing the key to digital transformation. Potsdam is home to the biggest film studio in Europe and the oldest large-scale studio in the world, the first ever film school, the largest privately financed IT research facility, as well as the headquarters of UFA, Europe’s market leader in film and television production. Future media technologies and digital engineering accumulate around the core focus of storytelling. These innovations can also be used to tap into new customer groups beyond the entertainment industry (like industry clients interested in virtual reality).

The concept of ‘future media technologies’ primarily represents the complete transition to digital media: internet-based and digital technologies, video and mobile, visual effects and animation, games and interactive media all go hand in hand with big data usage and networking, for example when it comes to information about the production and distribution process and the handling of large data volumes. Nowadays, these areas of expertise are as central to a digital hub as a modern infrastructure. Our location near the capital ensures the interplay between modern, urban society and a creative, international milieu of specialists, start-ups and thought leaders, resulting in a distinct innovative advantage.


EBU-Delegation im MediaTech Hub

Am 09. Mai 2018 besuchte eine Delegation von 13 CTO´s europäischer Fernsehsender den MediaTech Hub Potsdam. Um die Technologien und Aktivitäten des Hubs vorzustellen, präsentierten Sven Slazenger (Interlake), Peter Effenberg (transfermedia), Holger Lehmann (Rotor Film), Frank Govaere (UFA) und Heiko Nemmert (Baby Giant Hollyberg) die neusten Entwicklungen am Standort.  Anschließend wurde intensiv über Vernetzungsmöglichkeiten udn Kooperationsanbahnung diskutiert.

Kurze Gründungswege: Stefan Frerichs, Leiter der Potsdamer Wirtschaftsförderung, im Gespräch

Warum ist die Unternehmensgründung gerade jetzt in Potsdam attraktiv? Stefan Frerichs:  Schön, dass Sie mich das so direkt fragen, denn in der Tat nimmt kontinuierlich der Unternehmensbestand in Potsdam zu. In aller Kürze: Potsdam ist attraktiv für Unternehmensgründungen auf Grund der hervorragenden Lebens- und Arbeitsqualität und der kurzen Wege für Gründer und Unternehmen. Lebensqualität heißt, …


Contact MediaTech Hub Potsdam

Andrea Peters | Chairwoman of the Executive Board
media:net berlinbrandenburg e.V.
Stahnsdorfer Straße 107
D – 14482 Potsdam
Tel: +49 331/ 58565881

Christine Lentz | Press and Public Relations
media:net berlinbrandenburg e.V.
Tel: +49 30/ 246285716