We make dreams a reality. We are driven by a pioneering spirit. We back up our ideas with data and high-tech processes to create something entirely new. We combine content with technology for tomorrow’s digital world.

The MediaTech Hub Potsdam is both a physical place and a network of companies, startups, investors, institutions, universities and research facilities. Together we develop innovations and applications for the entertainment and smart industries of tomorrow.

The MediaTech Hub Potsdam is a knowledge pool for players in the media technology, film, virtual and mixed reality, digital engineering, data visualisation, edutainment, gamification, science and interface branches – an open community for and by those who get involved in the network.

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The interface between storytelling and technical innovation

The MediaTech Hub Potsdam rests on two central pillars of the 21st century digital industry: media and IT. Throughout its 100-year status as a film and media centre, Potsdam has been and remains at the forefront of the interface between storytelling and technical innovation.

This combination offers huge potential, providing the key to digital transformation. Potsdam is home to the biggest film studio in Europe and the oldest large-scale studio in the world, the first ever film school, the largest privately financed IT research facility, as well as the headquarters of UFA, Europe’s market leader in film and television production. Future media technologies and digital engineering accumulate around the core focus of storytelling. These innovations can also be used to tap into new customer groups beyond the entertainment industry (like industry clients interested in virtual reality).

The concept of ‘future media technologies’ primarily represents the complete transition to digital media: internet-based and digital technologies, video and mobile, visual effects and animation, games and interactive media all go hand in hand with big data usage and networking, for example when it comes to information about the production and distribution process and the handling of large data volumes. Nowadays, these areas of expertise are as central to a digital hub as a modern infrastructure. Our location near the capital ensures the interplay between modern, urban society and a creative, international milieu of specialists, start-ups and thought leaders, resulting in a distinct innovative advantage.


The MediaTech Hub Potsdam is a knowledge pool for players in the media technology, film, virtual and mixed reality, digital engineering, data visualisation, edutainment, gamification, science and interface branches – an open community for and by those who get involved in the network.

Potsdam is the ideal location for this. The film and media industry has been present here for over 100 years, and famous directors such as Steven Spielberg, Werner Herzog and Quentin Tarantino have shot and produced their blockbusters and series here. Alongside market leaders and innovators such as Studio Babelsberg, UFA and the film school, technology companies and research facilities have also moved to the area. The Hasso Plattner Institute, a centre of excellence for IT systems engineering, sits alongside SAP, Oracle, Microsoft, the Volkswagen Design Center and the Fraunhofer Institute for Telecommunications.

The MediaTech Hub Potsdam acts as a point of contact, introducing companies, investors, founders and startups to one another and putting them in contact with science and research institutions. The MediaTech Hub is also a platform for participants’ new developments, products and projects, and for knowledge sharing on these topics – whether it’s future media storytelling technologies or new methods and approaches in the area of digital engineering.

The de:hub initiative

The MediaTech Hub Potsdam was named one of 12 digital hubs in Germany by the Federal Ministry for Economic Affairs and Energy in June 2017. The initiative aims to consolidate Germany’s position as a digital centre and an innovator. The hub concept is based on the idea that close cooperation between companies and founders can encourage innovation in the digital age. There are further hubs in Berlin (IoT & fintech), Dortmund (logistics), Dresden/Leipzig (smart systems & smart infrastructure), Frankfurt/Darmstadt (fintech & cybersecurity), Hamburg (logistics), Karlsruhe (artificial intelligence), Cologne (insurtech), Ludwigshafen/Mannheim (digital chemistry & digital health), Munich (mobility & insurtech), Nuremberg/Erlangen (digital health) and Stuttgart (future industries).

The organisation of MediaTech Hub Potsdam

The Hub is headed by a consortium made up of the following Potsdam-based institutions and societies: media:net berlinbrandenburg e.V., Virtual Reality Berlin Brandenburg e.V., State Capital Potsdam, the Ministry of Economic Affairs and Energy Brandenburg, and Cluster ICT, media and creative industries, part of Brandenburg Invest GmbH.

MediaTech Hub’s content and projects come from its participants. media:net berlinbrandenburg e.V. will run the Hub ad interim until 31 December 2017.


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Am 15. und 16. November zeigen die Virtual Reality Expert*innen der Unternehmen des MediaTech Hub Potsdam VR in der Anwendung. Bei der internationalen Konferenz VR NOW Con in Potsdam trifft sich die weltweite Virtual Reality Branche und diskutiert die neusten Entwicklungen, Trends und Perspektiven. Als Inputgeber und Aussteller präsentieren u.a. die am Standort forschenden und …

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Lunchgeschichten vom MediaTech Hub Potsdam… waren das wunderbare Rahmenprogramm der Mittagspause von Changing The Picture 2017 am 09. November 2017 in Babelsberg… hier bekamen die Gäste der Konferenz interessante Einblicke in die Projekte einiger MediaTech Hub Akteure: Studio Babelsberg, Baby Giant Hollyberg, CPU 24/7, Filmuniversität Babelsberg, Hasso-Plattner-Institut, Interlake, Rotor Film und UFA LAB. Außerdem präsentierte …


Am 9. November 2017 zeigen acht Unternehmen und Hochschulen des MediaTech Hub Potsdam im Rahmen der internationalen Technologiekonferenz CHANGING THE PICTURE (CTPiX17) neueste Medien-Technologien. Vom begehbaren Film und Weltraumbesuch „Gateway to Infinity“ über das Filmorchester 360° und die Frage, wie sich tontechnische Gestaltungswege in der virtuellen Realität verändern bis hin zu Virtual Prototyping Rolls Royce …


Contact MediaTech Hub Potsdam

Andrea Peters | Chairwoman of the Executive Board
media:net berlinbrandenburg e.V.
Stahnsdorfer Straße 107
D – 14482 Potsdam
Tel: +49 331/ 58565880

Christine Lentz | Press and Public Relations
media:net berlinbrandenburg e.V.