The MediaTech Hub Potsdam is a knowledge pool for players in the media technology, film, virtual and mixed reality, digital engineering, data visualisation, edutainment, gamification, science and interface branches – an open community for and by those who get involved in the network.
Potsdam is the ideal location for this. The film and media industry has been present here for over 100 years, and famous directors such as Steven Spielberg, Werner Herzog and Quentin Tarantino have shot and produced their blockbusters and series here. Alongside market leaders and innovators such as Studio Babelsberg, UFA and the film school, technology companies and research facilities have also moved to the area. The Hasso Plattner Institute, a centre of excellence for IT systems engineering, sits alongside SAP, Oracle, Microsoft, the Volkswagen Design Center and the Fraunhofer Institute for Telecommunications.
The MediaTech Hub Potsdam acts as a point of contact, introducing companies, investors, founders and startups to one another and putting them in contact with science and research institutions. The MediaTech Hub is also a platform for participants’ new developments, products and projects, and for knowledge sharing on these topics – whether it’s future media storytelling technologies or new methods and approaches in the area of digital engineering.
The de:hub initiative
The MediaTech Hub Potsdam was named one of 12 digital hubs in Germany by the Federal Ministry for Economic Affairs and Energy in June 2017. The initiative aims to consolidate Germany’s position as a digital centre and an innovator. The hub concept is based on the idea that close cooperation between companies and founders can encourage innovation in the digital age. There are further hubs in Berlin (IoT & fintech), Dortmund (logistics), Dresden/Leipzig (smart systems & smart infrastructure), Frankfurt/Darmstadt (fintech & cybersecurity), Hamburg (logistics), Karlsruhe (artificial intelligence), Cologne (insurtech), Ludwigshafen/Mannheim (digital chemistry & digital health), Munich (mobility & insurtech), Nuremberg/Erlangen (digital health) and Stuttgart (future industries).
The organisation of MediaTech Hub Potsdam
The Hub is headed by a consortium made up of the following Potsdam-based institutions and societies: media:net berlinbrandenburg e.V., Virtual Reality Berlin Brandenburg e.V., State Capital Potsdam, the Ministry of Economic Affairs and Energy Brandenburg, and Cluster ICT, media and creative industries, part of Brandenburg Invest GmbH.
MediaTech Hub’s content and projects come from its participants. media:net berlinbrandenburg e.V. will run the Hub ad interim until 31 December 2017.